Here’s a thing. After the atheist bus advert campaign that sort of backfired, this Christmas Christian churches will begin their first ever organised advertising campaign. And it’s coming specifically to a bus shelter near you.
“Christmas starts with Christ” aims to retell the Nativity in a modern, secular context. In particular, agency churchad.net is concentrating on bus shelters because these, they believe, are the modern day equivalent of a stable. Not a bad analogy, actually, as there are parallels with “no room at the inn”. Bus shelters can and actually do offer shelter to marginalised and homeless people, for short periods and long, during the day and evening. Passing through bus shelters will be a great many people whose lives are in need to the hope of the Easter & Christmas messages, the agency feels.
Getting all modern: note the Tesco carrier bag at the foot of the TfL flag pole
The campaign aims to sponsor 2,000 shelter adverts in the last two weeks of December 2009. For a modest sum, local churches can “buy” an advert in local shelters and they are being invited to give a carol concert on 22 December 2009 at or by their respective shelters. Who was it who said churches needed to get out beyond their buildings? Bet they never thought that this would involve a bus shelter.
With Advent but 24 days away, may we be the first to wish you all a merry Christmas.
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