“Here to take you there” is the new brand strapline coming to Arriva bus publicity material near you. It’s perfectly simple, does what it says (unless there’s no link to “there”, of course) and has that pun element so favoured by marketers.
But, I’ve heard it or something like it somewhere before… but I just can’t remember where. It sounds like one of those post-privatisation 1980s slogan popular when managements shrugged off NBC shackles to master their own destinies. I can see it in my minds eye as black italicised script on a yellow background...
Such brand collateral reviews (unified branding across media formats—in this case timetables, leaflets, on-bus) are popular these days. Brands are important in the marketing toolkit. Specifically, Arriva wanted a new creative approach to all its marketing materials to reflect its customer focus and dependability—and one that was memorable & consistent that would united its UK bus marketing.
The full result was the strapline “Arriva buses. Here to take you there.”
Saturday, 14 March 2009
New Strapline
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13 comments:
Sounds very similar to WY Metro - Here to get you there...
Get and take. Not a lot of difference between the two?
Take seems to suggest the actual journey, the conveyance, someone taking you. Get is about arriving where you want to be perhaps
I vaguely remember this strap line too. Was it used by the Newly formed national Bus company in the early 70's?
Here to get you There sounds a bit cheesy at first. However what else can you say about transport? Whatever the strapline, it has to have an element of movement from one place to another.
It can also be open to ridicule as can so many transport straplines. Perhaps its best to just avoid them like Stagecoach Bus appear to do.
Used by Hampshire Bus in the late eighties and could be seen plastered on the between deck panels on various VRs and Olympians in their post NBC livery
Although they used "WE'RE here to get you there."
Capital Citybus as well??
Weren't Capital Citybus "moving comfortably ahead" ?
Regional Railways' strapline was at one point "We'll take you there".
Timbobean, for the record, National Bus of the early 70s was something like "Together we're really going places"
Wasn't Hampshire Bus something like 'Now we’re really going places'?
An example on a Hampshire Bus VRT
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http://bcv.robsly.com/nel119p.html
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