Here’s the results of the Omnibuses Survey we ran on 26 & 27 January, with thanks to all participants. It looks like about a quarter of regular readers responded. That lies respectably within the expected online response range of between ten and 35 per cent. Here’s feedback on both the qualitative responses and quantitative data.
Quantitative Data
Over 85 per cent of responding readers rated Omnibuses as either Excellent or Very Good. No one felt that the blog was OK or Poor. 
Considering other transport blogs respondents might read, around a third felt that Omnibuses was their favourite and 40 per cent believed that Omnibuses was better than other transport blogs. Fewer than 20 per cent felt that Omnibuses was about the same and, thankfully for us, no one said that they preferred other transport blogs.
Just over three-quarters of respondents stated that they read Omnibuses daily. More or less a fifth do so at least two or three times a week with the remainder (fewer than two per cent) viewing weekly (it’s difficult to capture the weekly or occasional audience without extending the survey).
Taking the responses to the question on readers’ interests, it’s possible to deduce that a third of readers work within the bus industry (whether enthusiasts or not) and more than three-quarters are enthusiasts (whether working in the industry or not). Curiously, fewer than 10 per cent felt they were neither employed by the industry nor enthusiasts.
Close to 50 per cent of respondents first came here from a link from another blog or website. Some 20 per cent of readers stumbled upon the site via a search engine. 15 per cent of people arrived by recommendation.
Nearly 40 per cent of visitors have been reading for a year or so. A similar number have done so for less than a year. 20 per cent are longer term.
Generally, half of all readers or so live in southern England (however they define it—we left that option open). Circa 40 per cent are from other parts of the UK and 10 per cent read from overseas. Age ranges are reasonably equally split between 18-35s, 36-49s and 50+s. Some were younger. Only about 15 per cent of respondents write their own blog.
We were surprised to learn that roughly a third of readers would tolerate adverting and a quarter had no problem with it at all. That’s nearly 90 per cent.
Qualitative Responses
Among the 15 questions, four asked for specific written comments. This was optional. We were delighted that a third responded. There were some definite trends but also some diversity, which made this part of the analysis trickier. And qualitative information is likely to be the driver for change on this blog. So, here we go.
One of the responses was “I would prefer not to have articles split into...”
TO BE CONTINUED ; ) Sorry, just couldn't resist that one...
