Transdev Yellow Buses is set today to weigh in – again – with cheaper fares on its key 1a/b/c corridor.
Just weeks after TYB stole a march by undercutting competing Wilts & Dorset more fares by offering a £2 maximum day and £8.50 weekly ticket on the Poole-Bournemouth-Christchurch corridor, and within days of a general fares and season revisions on other services, comes news of:
- Some 1a/b/c fares reduced to match W&D. Big Yellow One & weekly offers continue
- A promotional single fare on 3a/b to and from Castlepoint shopping centre
- Free travel for dogs
- Most child fares going flat fare
At 90p, the Castlepoint fare is strategically below £1, and 20p cheaper than W&D's.
General fares increased yesterday, although the popular £3 day ticket remains unaltered. The change included a 50 per cent rise in the so-called "short hop" fare to 90p, to help resolve over-riding issues. There are a few exceptions to the 90p, for example, Lansdowne to the town centre remains at the 60p rate.
The overall package is a positive one but rather than concentrate on the good, expect the media to focus on the "short hop" increase. Is this much of a blow? Most elderly people who rely on buses to go very short distances now make these journeys free of charge.
Look out for more from TYB’s marketing department in the weeks ahead…