Just in time to bed in for the run up to Christmas, Wilts & Dorset has rather cleverly stepped up its competition with neighbouring Transdev Yellow Buses in an area you mightn’t expect.
Starting tomorrow in earnest on the coastal more branded services m1 & m2, W&D will be running its late buses much later. Take a look at the before-and-after table below.
Weekdays - Last Buses
W&D up to 28 October
|W&D after 29 October||Transdev Yellow Buses|
|Poole to Bournemouth||2325||0030||2306|
|Bournemouth to Poole||0015||0025||2301|
Poole to Boscombe
|Bournemouth to Boscombe||2336||0058||2335|
|Poole to Chrsitchurch||2240||2330||2236|
|Bournemouth to Christchurch||2306||2358||2330|
|Christchurch to Bournemouth||2334||2351||2247|
|Poole to Castlepoint*||2255||2345||N/A|
|Bournemouth to Castlepoint*||2323||0013||2319|
* via Charminster
You’ll immediately note the longer operating hours now associated with more. Not only that, in realigning its evening services, W&D’s m2 is now six minutes ahead of TYB’s 1c from Poole throughout the evening, with a bus six minutes ahead from Bournemouth to Poole.
If you are a bright young thing (or even someone saner) going for a night out and you know the last bus back from W&D will be much later than TYB’s, you may just let the yellow one go by both ways, in favour of the blue. There’s something psychological about the time of the last bus – even if you don’t intend to be out that late, you know it’s there. This, together with W&D’s evening (and weekend) “five for a fiver” or £2.20 Nightrider, will also tempt those heading outbound for a club, even if it means a taxi return.
And here’s the suggestion. more is now competing later with taxis. Why let the hackney and private hire trade have the monopoly after midnight? Is the more network now sufficiently strong to consider night buses? And if TYB wishes to reverse matters and steal a march on W&D, perhaps it should seriously consider the concept. Trouble is, it’s too late now to register for Christmas.